Elle: Write a 500-word essay on a brand you admire, explaining why it appeals to you. We're not talking favourite products here, we want to know what you love about the way a brand portrays itself
Whether I’m rushing through the hectic University halls, listening to music on the Jubilee line or picking up a sandwich from Gregg’s, there is one question that women ask, ‘what make-up do you use?’ Why do they ask? Because we women all want in on the secret to finding the perfect make-up.
Being a woman of colour, there aren't that many brands that hit darker colours on the nail. A couple of weeks ago in Boots, while chatting to one of the ladies that work at ‘no7’, she told me that...
a large majority of beauty companies are going to eliminate their darker shades as it has become a ‘niche market.’ I felt appalled by this news but instantly I thought of my true appreciation for ‘MAC’ who provide for every race, colour and skin texture and to an excellent standard.
a large majority of beauty companies are going to eliminate their darker shades as it has become a ‘niche market.’ I felt appalled by this news but instantly I thought of my true appreciation for ‘MAC’ who provide for every race, colour and skin texture and to an excellent standard.
For me, the great thing about MAC cosmetics is the ability they have to make you feel like you are really worth it. I may be having a horrible day but as soon as I walk into one of their branches and try a few of their products, I feel like everything is that bit brighter. As if the products aren’t amazing enough, the customer service ensures I walk out of the store with a smile on my face- I have been let in on the secret of beautiful make-up.
Being a student, sleepless nights and deadlines falling one on top of each other become the norm. MAC is my saviour! It is the ultimate all year around brand. Studio fix foundation provides great coverage to use on a daily basis without damaging my skin and without that common heavy feel present in a lot of foundations. It evens out your skin tone to perfection. Most importantly, this babe feels great!
So, when did I first fall in love with MAC? At 15, an age where nothing seems certain and as young women, we are trying (extremely hard) to discover who we really are; make-up feels like the next step. Growing up with two generations of women in my family who all love and adore MAC cosmetics, it only seemed right to continue this make-up tradition. If my mum loved it, surely I would too. Five years have passed and I am still a fanatic! In the current economical climax, MAC is perfect- inexpensive, full of moisture, colours that are spot on and the icing on the already delicious cake- sophisticated chic containers.
I have never ventured to another brand. MAC has provided me with faultless products. Every woman, regardless of age, wants to look and feel the best they possibly can. When my skin looks radiant and flawless, I feel confident and ready to take on the day in front of me. When I'm out and I pass a MAC store, I have to cover my eyes and run to avoid going inside and indulging myself with the wonderful products. It is my guilty pleasure.
Obsessed? Yes...and proud!
W. x
What are your thoughts? I'd love some feedback. :)
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